MOUNTAIN RIDERS| MOUNTAIN DAYS

In 2015, the advertising agency J. Walter Thompson called on us for the first time to produce a film for Mountain Riders, an association that fights for the defense of the mountain environment.

The pitch: With more than 150 tons of trash thrown away every year at ski resorts, the mountains are not as clean as we may think.

We proposed a sequence shot of a mountain model created entirely from paper, all shot on a coffee table in our office. The challenge was to make the first 20 seconds seem like we are seeing actual mountains before we reveal the shocking truth: that, in reality, all we see is a mountain of garbage!It was a challenge that took many days to get right.

Participate in “Mountain Days,” trash clean-up days. All of the information can be found at Mountain-Days.org