CNED “Ça change forcément la vie”

The CNED (National Center of Distance Learning) wanted to create a fresh campaign for their new TV spot and social media channels. With their company La nouvelle, our challenge was to conceive and create a fun commercial showing that the person we want to be is only a click away.

We started with the idea of a young woman who, through exploring CNED’s website and their corresponding courses, starts to picture who she would like to be in the future (teacher, chef, etc.) and ends up finding a community with her same interests.

Following a storyline drafted by La Nouvelle’s creative team, we pre-produced, organized, and then created – from start to finish – this 2021 campaign for the CNED, a key figure in education!

The music was composed by Sixième Son, who are best known as the prestigious creators of the SNCF’s signature sound, as well as for many other musical arrangements.