MOUNTAIN RIDERS - UNTOUCHABLE CARS

Client : Mountain Riders

In 2016, the advertising agency J. Walter Thompson called on our services to produce a film for the association, Mountain Riders, that works to raise awareness about cleanliness and ecological issues in the mountains.

The mountains are a fragile environment that needs to be protected from air pollution. This Prodomo ad portrays a team of ice sculptors making snow sculptures from the snow on car roofs at night.

The next morning, the car owners are so amazed by the beauty of the sculptures that they don’t want to start their cars in fear of destroying them. This stops some of the air pollution in the valley…

It was filmed over a week in the Houches in the magnificent valley of Chamonix.

2 shortlist Cannes Lions 2016 Award-winning ad at the Art Directors Club in the category “Event-Street marketing” 2017.

Format : Pub digitale de 00.50 sec.
Agence : J. Walter Thompson Paris
Diffusions : Youtube, Facebook & Instagram.
Matériel technique : Arri Alexa
Optiques Zeiss super Speed

Producteur : Etienne Grosjean, Henri Baudras & Thibault Walthert
Réalisateur : PATER/SON
1er assistant réalisateur : Loic Phil
2ème assistant réalisateur : Augustine Gottreaux
Acteur : Mathieu Charrière & Clara Demeester
Monteur : Thibault Walthert
Assistant monteur : Julien Chesne, Eric Auvinet
Chargé de post production : Sebastien Gillig, Sebastien Séjourné, Loic Phil & Thibault Walthert
Etalonneur : Back Up Post Production
Mixeur : Lucas Ortiz
Directeur de la photographie (chef opérateur de prise de vue) : David Winnerstam
1er assistant opérateur : Stanislas Legrand
Cadreur (opérateur de prise de vue, cameraman) : Alexandre Blanc
Directeur de création : Ludovic Marroco
Direction artistique : Julien Chesne, Eric Auvinet
Assistant directeur artistique : Anne Girod